电子商务英语

下面是本站小编整理的电子商务英语，希望对大家有帮助。

　　基本信息

出版社: 人民邮电出版社; 第2版 (2010年10月1日)

丛书名: 21世纪高等职业教育信息技术类规划教材

平装: 262页

正文语种: 英语, 中文

开本: 16开(188×265)mm

ISBN: 9787115227881, 7115227888

条形码: 9787115227881

产品尺寸及重量: 25.8 x 18.4 x 1.2 cm ; 359 g

ASIN: B0042VQ9K8

　　内容简介

《电子商务英语》(第2版) 在编写的过程中突出强调读者对于专业文献的各方面的应用能力，安排时文阅读技巧、时文翻译技巧、商务电邮写作和工作场景用语等内容。《电子商务英语(第2版)》分10个单元，共20篇课文和10篇阅读材料，内容涉及电子商务概述、电子商务的交易模式、电子商务安全技术、电子商务网上支付、电子商务物流管理、电子商务的系统实施、网络营销和电子商务的行业应用等10个方面，力求在向读者提供丰富的电子商务英语词汇及阅读资料的同时，向读者介绍目前电子商务运营的各个环节、内容以及未来的发展动向。

《电子商务英语(第2版)》可作为高职高专院校电子商务、物流专业和金融管理等专业的教材，也可作为从事电子商务人员及其他自学者的学习用书

　　目录

Unit One Electronic Commerce Summary 1

Text A Electronic Commerce(EC) Theory 1

Text B Technological Platform of E-commerce 8

Skills of Understanding找出主题句，确定中心思想 13

Skills of Translation根据上下文/逻辑关系确定词义 15

Skills of Business E-mail Writing回复工作邀请信 15

Skills of Oral Language in Working Condition第一天上班报到 16

Self-study Projecting the Economic Impact of the Internet 16

Unit Two Trading Modes of E-commerce 19

Text A Understanding B2C E-commerce 19

Text B What is B2B? 26

Skills of Understanding寻找重要事实和论据 31

Skills of Translation词类转换译法 34

Skills of Business E-mail Writing求助信 35

Skills of Oral Language in Working Condition同事之间 36

Self-study Know Something About B2C E-commerce 36

Unit Three Security Technologies of E-commerce(Part One) 39

Text A Secure Electronic Transaction 39

Text B Security Techniques 45

Skills of Understanding猜测词义 50

Skills of Translation词的增减 52

Skills of Business E-mail Writing邀请信 52

Skills of Oral Language in Working Condition愉快地工作 53

Self-study Internet and EB Security 54

Unit Four Security Technologies of E-commerce(Part Two) 56

Text A Firewall 56

Text B Computing System Security Measures 61

Skills of Understanding推理和判断 66

Skills of Translation正反译与反正译 68

Skills of Business E-mail Writing电话记录 69

Skills of Oral Language in Working Condition工作中的解决之道 70

Self-study Achieving Electronic Privacy 70

Unit Five Payment of E-commerce on Net(Part One) 74

Text A Electronic Systems of Payments 74

Text B Electronic Payment & Taxation 80

Skills of Understanding确定作者的观点和态度 86

Skills of Translation分译与合译 87

Skills of Business E-mail Writing给顾客写邮件 88

Skills of Oral Language in Working Condition顾客就是上帝 89

Self-study Why isn't E-cash a common currency? 90

Unit Six Payment of E-commerce on Net(Part Two) 92

Text A The SET Protocol 92

Text B E-money 97

Skills of Understanding阅读理解考查的重点 102

Skills of Translation被动句型的翻译 103

Skills of Business E-mail Writing用邮件进行预订 104

Skills of Oral Language in Working Condition预订 106

Self-study Some Issues About E-commerce Payments 106

Unit Seven Logistics Management of E-commerce 109

Text A Logistics in Electronic Commerce 109

Text B Green Logistics 114

Skills of Understanding提高阅读理解的几个注意点 118

Skills of Translation定语从句的翻译 120

Skills of Business E-mail Writing用邮件发起邀约 121

Skills of Oral Language in Working Condition Get It Running顺利运行 122

Self-study Logistics automation 122

Unit Eight Implementation of the E-commerce System 125

Text A The ABCs of ERP 125

Text B What is CRM? 132

Skills of Understanding英语阅读技巧(著名新东方英语培训中心) 137

Skills of Translation倍数的译法 140

Skills of Business E-mail Writing用邮件邀约共进晚餐 141

Skills of Oral Language in Working Condition At A Restaurant餐宴用语 143

Self-study Evaluating the Performances of E-commerce Systems 143

Unit Nine Network Marketing 146

Text A Web Marketing Strategies 146

Text B Overview of Electronic Marketing Structure 153

Skills of Understanding阅读理解题型介绍 157

Skills of Translation长句的翻译 158

Skills of Business E-mail Writing顾客意见反馈信 160

Skills of Oral Language in Working Condition下班之后 161

Self-study The Real Problem with Network Marketing and Multi-level Marketing(MLM) 162

Unit Ten Industry Applications of E-commerce 164

Text A The Impact of EC on the Travel Industry 164

Text B Advertising of E-commerce 171

Skills of Understanding影响阅读速度的几个障碍点 175

Skills of Translation常见的计算机英语及缩写 177

Skills of Business E-mail Writing书写简单的通知 179

Skills of Oral Language in Working Condition技术会议 180

Self-study Electronic Publishing: Assessing Opportunities and Risks 180

附录1 译文 183

附录2 总词汇表 215

附录3 常用电子商务词汇表 229

附录4 屏幕英语 248

附录5 考试样卷 254

附录6 电子商务网站集锦 258

Bibliography 262