商务英语BEC初级常见口语话题（市场营销）
今天小编给大家带来BEC初级常见口语话题（市场营销），一起来学习吧！
市场营销(产品相关的话题)
产品属性：
brand 品牌 price价格 quality质量 after-sales service售后服务 reputation声誉 reliability可信度
一、价格的制定
影响因素：competition竞争 supply and demand供给和需求 customers'perception of price客户对价格的感知
措施：offer seasonal /trade/cash discount to stimulate demand/boost sale 提供季节性/商业/现金折扣以刺激需求/促销
Carry out survey to find out customers' needs and tastes 对客户的需求和品位进行调查
二、产品推销/推广
目的
aim at target market; promote product efficiency;meet and beat fierce competition capture a large market share方式
launch an advertising campaignpersonal selling：employ some experienced salespeoplesales promotion：offer promotional gifts 提供促销礼品 free samples 免费的样品 coupons 优惠券 rebate 回扣 loyalty scheme 忠诚顾客奖励计划 sweepstake 抽奖 trading stamp优待券contest publicity： mass media好处
attract potential customers boost the sale of product encourage customers to try new products三、客户服务目的
increase the level of customer satisfaction; meet customers' expectation; improve the standard of customer service四、提高服务质量的措施
Have an after-sale services supervision systemstaff training program (improve staff friendliness;the speed of service;learn to deal with customer complaints)check sales figures regularlyobtain feedback from customer (set up a hotline;conduct a survey)五、留住顾客
understand what the customer needs provide high quality product and good service offer some discount to regular customer upgrade interior decoration 升级室内装饰六、招待客户
招待方式+具体目的
arrange a big welcoming dinner+ show warm welcome/hospitality;make them feel at ease; set a stage for conversation and potential business show them around our company, especially the best part + give them an overview of our facilities and production methods take them to see places of cultural and historical interest/experience cultural events + offer us good opportunities to get to know each other better;give them more insight into our way of doing business;help encourage their busiess interest in china;have a chance to take in the local flavor
