善用5个成功企业家咒语，改善你的生活与习惯

I’ve been in business for myself for more than 18 years, growing one marketing agency from bankruptcy to a multimillion-dollar firm that I was able to sell at a really nice exit.

我自己做了超过18年的生意，从一家破产的营销机构成长为一家价值数百万美元的公司，我可以在一个非常好的退出时卖掉它。

Then I started all over and found success with another business .

然后我从头开始，在另一家公司找到了成功。

I’ve never earned a business degree, and I’m not particularly good at the “business side of business.” But I have discovered some rules for success from my years of hustle and grind and interactions with other business owners.

我从未获得过商科学位，而且我并不特别擅长“商科方面”。但我从多年的忙碌和磨砺，以及与其他企业主的互动中，发现了一些成功的法则。

1. Results rule. Period.

1. 结果为导向，结束。

Ever spend time scrolling Facebook or Instagram when you should be tackling that big, hairy, audacious goal, or making that sales call, or writing the next page of your incredible book?

你是否曾经在应该去实现那个大的、多如牛毛的、大胆的目标，或者是去做那个销售电话，或者是去写那本不可思议的书的下一页时，花时间在Facebook或Instagram上浏览过？

If you want to crush your goals, stop confusing activity with return on investment. You were made for more than counting clicks or obsessing on social media comments. Focus instead on the things that will not get a “share” but a customer, because your time, talent and money are too precious to be wasted. If it’s not going to bring you customers, don’t do it.

如果你想粉碎你的目标，那就不要再混淆活动与投资回报。你的存在不仅仅是点击次数或痴迷于社交媒体评论。把注意力集中在那些不会得到“分享”而是客户的东西上，因为你的时间、才华和金钱太宝贵了，不能浪费。如果它不会给你带来客户，那就不要这么做。

2. No one is born great at this.

2. 没有人天生擅长这个。

The fear that you aren’t good enough or don’t know enough has stopped too many talented people from moving forward.

对自己不够好或了解不够深入的恐惧，阻止了太多有才华的人前进。

No one was born knowing how to do all of this business stuff. I am a published author, I’ve written a weekly blog for 14 years, which 70,000+ people visit each month, and yet I still need a thesaurus to polish up my pieces or I’d use the words “cool,” “awesome” and “very” 7,456 times in each post. Get skills and training when and where you need it. But don’t let a detour in the road stop you from reaching your final destination.

没有人一出生就知道如何做所有这些商业事务。我是一个出版作家，我已经写了14年的博客，每个月有7万多人访问，但我仍然需要一本同义词典来完善我的文章，不然我会在每篇文章中使用“酷”、“棒”和“非常”7,456次。在你需要的时间和地点获得技能和培训。但不要让路上的弯路阻止你到达最终目的地。

3. Your life will not be celebrated for how much you worked.

3.你的生活不会因为你的工作成就而增添喜庆。

I grew up in a household where there was a silent understanding that “working hard will bring success.” This in itself is okay, yet my funhouse brain took it a step further and turned it into a mantra that I needed to work my tail off or I wouldn’t deserve success. It was like a secret guilty pleasure. If I worked harder, I would finally feel worthy. Yet success didn’t come, and then I was just exhausted, let down and defeated.

我在一个这样的家庭中长大，那里有一种默契：“努力会带来成功。”这本身没什么问题，但我的“快乐屋”大脑把它又向前推进了一步，把它变成了一句箴言：我需要把尾巴拔掉，否则我就不配获得成功。这就像一种秘密的罪恶的快感。如果我努力工作，我最终会觉得自己是有价值的。然而成功并没有到来，然后我就精疲力竭了，失望了，失败了。

Fast-forward to this year. My girls are ages 6 and 8, and I didn’t want to miss them growing up. I’ve cut back hours and went from having a full-time nanny to a babysitter just nine hours a week. And guess what? Our sales are up over last year, and it’s only October. Working lots of hours wasn’t what brought success.

快进到今年。我的两个女儿分别是6岁和8岁，我不想错过她们的成长。我减少了工作时间，从一个全职保姆变成了一个每周只有9个小时的保姆。你猜怎么着？我们的销售额比去年增加了，现在才10月份。长时间的工作并不能带来成功。

4. You aren’t supposed to be good at everything.

4. 你不必事事擅长。

I suck at accounting. And human resources paperwork. And graphic design. There are things I absolutely love to do that come almost naturally to me -- speaking on stage, writing, coaching other business owners. These are not an accident. They are my God-given superpowers and what I was created to do.

我的会计很烂，人力资源文书工作也是，还有图形设计。有些事情我绝对喜欢做，而且几乎是自然而然就能做到的——上台演讲、写作、指导其他企业主。这并非偶然。他们是上帝赋予我的超能力，也是我被造出来要做的事。

When I spend my time in these activities, I am happier, more successful and can serve more people. What are your passions? What do you love to do? How can you spend more time doing those things and delegate the rest?

当我把我的时间花在这些活动，我更快乐，更成功，可以服务更多的人。你的爱好是什么？你喜欢做什么？你怎么能把更多的时间花在这些事情上，而把剩下的事情委派给别人呢？

5. Building one half of a bunch of bridges will never get you to the other side.

5.每一座桥都只架起一半，你永远无法到达另一边。

As entrepreneurs, we tend to enjoy the start of something, when it is new and full of ideas and possibilities. But we also tend to give up when it gets harder, more boring and task-driven. It is then that we are prone to jump into another project so we can find the fun again. Yet, starting a bunch of projects that never get completed is not going to give you anything to show for your hard work.

作为企业家，我们倾向于享受事物的开始，当它是新的，充满想法和可能性。但当事情变得更困难、更无聊、更受任务驱动时，我们也往往会放弃。就是在那个时候，我们倾向于投入到另一个项目中，这样我们就能再次找到乐趣。然而，开始一堆永远也完成不了的项目，并不能给你的辛勤工作带来任何回报。

It requires an incredible amount of discipline and self-control to stay focused and on task. But the rewards are worth it. Get an accountability partner if you need to. Plan a reward at the end if it helps. Tell your best friend to post your most salacious secret on social media if you don’t get it done. Do whatever you have to in order to stop starting and start finishing.

它需要令人难以置信的自律和自我控制来保持专注和完成任务。但回报是值得的。如果需要的话，找一个负责任的伙伴。如果有帮助的话，在最后计划一个奖励。告诉你最好的朋友，如果你做不到，就在社交媒体上发布你最猥琐的秘密。做任何你不得不做的，为了停止开始和开始结束。

Give yourself permission to take the next step toward your dream. With no apologies or excuses, just keep on moving forward.

允许自己朝着梦想迈出下一步。没有道歉或借口，继续前进。