每日商务英语 第393期:名望价格

prestige price 名望价格

英文释义

A high price set on a product to imply that it is superior to other similar products.

例句
The company's marketing director claims that adopting a prestige price strategy will increase sales among wealthier customers who are more concerned with high status than authentic high quality.

这家公司的营销总监宣称，采用名望价格战略将增加在富裕顾客中的销售，他们更在乎高身份，而不是真正的高质量。