商务英语敲门砖第11期:广告策划

A:What were the Market Research findings?

B:Well, it looks as if there's a fair market for the product at the moment. They think, though, that it'll take a few years for it to really catch on.

A:That' s understandable. We'll have to run a good advertising campaign.

B:I think we're onto something big.

A:That's for sure. We must do the most complete testing possible before we begin to market it.

B:That's for sure. We want it to be a success.

市场调研部的调查结果是什么?
嗯.看来目前这种产品的市场还不错.然而他们认为还得好几年才能使这种产品流行起来.
这是可以理解的.我们应该好好开展一个广告运动.
那当然.我认为我们会有大作为.
对.我们必须干得彻底.在该产品上市前.我们必须尽可能全面地测试.
是的.我们希望这能成功.

They think, though, that it'll take a few years for it to really catch on.

catch on: to become popular or fashionable 受欢迎;流行起来;变得时髦

He invented an electric car, but it never really caught on. 他发明了一种电动汽车,但这种车从未真正流行起来.

I think we're onto something big.

be onto something: to know about something or be in a situation that could lead to a good result for you 了解;掌握;处于有利地位

Scientists believe they are onto something big. 科学家相信,他们将会有重大发现.

She's onto a good thing with that new job. 她在新工作中将大有作为.

We must do the most complete testing possible before we begin to market it.

Market: to advertise and offer a product for sale; to present something in a particular way and make people want to buy it 推销;促销

It is marketed as a low-alcohol wine. 它作为一种低度酒投放市场.

School meals need to be marketed to children in the same way as other food. 校餐也要以其他食品的推销方法推销给孩子们.

扩展:

marketing:the activity of presenting, advertising and selling a company's products in the best possible way 促销;营销;销售活动

a marketing campaign 促销活动

She works in sales and marketing. 她在市场营销部工作.