新东方商务口语[47]:品牌意识

Bill: In order to build the brand name among our target audience, we have developed a year-long advertising campaingn..
为了我们的目标观众中建立品牌意识，我们已经制定了长达一年的广告计划。

Lauren: What is the campaign?
什么计划？

Bill: We start with a major advertising blitz in tier one cities.
我们首先要在主要城市进行集中的广告宣传。

Lauren: What are the components of your advertising campaign?
你们的广告计划有哪些内容？

Bill: It includes promotional events, consumer coupons and free trials.
包括宣传活动，发放顾客优惠券和免费试用。

Lauren: Your initial brand awareness campaign should also include joint promotional events.
你们早期的品牌意识宣传活动还应该包括联合促销活动。