每日商务英语 第737期:目标营销

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target marketing ———— 目标营销（营销术语）

英文释义
(MARKETING) A strategy in which a group of potential customers are identified, studied, and then approached with promotions designed specifically to interest them in making purchases.

例句
Our company wasted a lot of money on advertising until we adopted a target marketing approach to advertise our projects only to the kind of people who buy them, rather than to the general public.
我们公司做广告白花了很多钱，直到我们采取了目标营销方式，只向购买我们项目的人做宣传，不再面向普通民众。