商务英语敲门砖第7期:营销战略指导

约翰:Have you reached this month's sales target?

尼克:Yes, but only just. I had a few hard sells this last week that just got me there.

约翰:Why were they hard sales?

尼克:I think it was my approach that isn't totally convincing.

约翰:Well, I could give you some help if you need it. I`ve been doing this job for 5 years, and never have I once not reached my sales target.

尼克:Wow, you must have perfected your sales pitch. I'd really appreciate it if you could give me a few pointers.

约翰:When is your next sales meeting?

尼克:This afternoon. Why?

约翰:I will come along with you, but let you do all the talking and observe your sales pitch. Afterwards I can give you some advice on what you did right and what you did wrong.

尼克:That'd be terrific if you could do that.

你达到这个月的销售目标了吗?
是的.但是才刚刚碰线.上周的一些艰难销售才让我勉强过关.
为什么会那么难?
我认为我的方法不能完全令人信服.
嗯.如果你需要的话.我可以给你一些帮助.我在这一行做了5 年.从来没有达不到销售目标.
哇.你的推销术一定是炉火纯青. 如果你能给我一些指点.我将感激不尽.
你的下一个销售会议是什么时候?
今天下午.怎么啦?
我会和你一起来.但是全部由你来讲.我来观察你的推销行话.然后我会给你一些建议.指出你做的哪些是对的.哪些是错的.
你能那样做真是太好了.

Wow, you must have perfected your sales pitch.

'perfect'也可作动词,只是没有做形容词来得常见.意思是"使完善,使完美,使完备".

As a musician, she has spent years perfecting her techniques. 作为音乐家,她花费多年心血在技巧上精益求精.
They have perfected the art of winemaking. 他们酿酒的技艺已达炉火纯青的地步.

Sales pitch:推销术,推销行话

Pitch: talk or arguments used by a person trying to sell things or persuade people to do something 推销的话;说教;宣传论点
an aggressive sales pitch 强人所难的推销行话
the candidate's campaign pitch 候选人的竞选宣传
Each company was given ten minutes to make its pitch. 每个公司有十分钟时间进行推销宣传.

I'd really appreciate it if you could give me a few pointers.

Pointer就是"a piece of advice".
Here are some pointers on how to go about the writing task. 关于这项写作任务,以下有几点建议.

下面总结下表示感谢的句型.

Thanks a million. I really appreciate it.
万分感谢,真的是帮了我大忙啦.

I really appreciate what you've done for me these days.
我真的很感激这些天来你对我的帮助.

It's very kind of you to help me.
你能帮助我真是太好了.

I really don't know what I would have done without your help.
真不知道没有你的帮助我该怎么办.

How can I thank you enough.
我都不知道该如何感谢你才好了.

You've been so helpful.
你可真是帮大忙了.

I'm very much obliged to you for your gracious hospitality.
感谢您的热情款待.