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原汁原味商务英语播客 第48课:问问题的技巧(下)

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This is the second in a two-part Business English Pod lesson on questioning techniques. Last time in BEP 64 we looked at making small talk and gathering information with open questions, getting specific information with probing questions and guiding the conversation by showing interest.
这是有关提问技巧的英语商务课程的第2课,上节课我们学习了通过提问题来获得信息,通过试探性的问题特获得具体的信息并表达你对此感兴趣而把握对话。

原汁原味商务英语播客 第48课:问问题的技巧(下)

As you’ll remember, the listening takes place in a customer needs analysis: Brad, from chemical coatings producer Forrest and Brown, is visiting his customer Andy. Andy’s company, Stratos, puts together circuit boards for use in consumer electronics.
正如你所知,对话发生在一个顾客需要分析的案例中,来自化学涂料公司Forrest and Brown的Brad正在拜访客户Andy。Andy的公司Stratos组装家用产品的电路板。

At the end of Part 1 , Brad had just used a probing question to determine what exact kinds of products Andy’s company focuses on. When he discovered that Stratos was making a lot of boards for TVs, Brad decides to follow this line of questioning. As we’ll see, this is because TVs are a good match for Brad’s products.
上节对话结束时,Brad问了一个试探性的问题来判断Andy对何种产品关注。当他发现Andy生产许多电视电路板时,Brad决定顺着这条线追问。我们明白,这是因为Brad的产品恰好为电视提供配件。

The specific kind of TV they are talking about is an LCD TV, often referred to as a flat screen TV.
他们谈话的电视是液晶电视,通常也叫做平板电视。

Listening Questions:

1) LCD TVs produce a lot of heat. Why is this important to Brad’s sales pitch?
2) What are Andy’s main priorities in selecting conformal coatings to protect the circuit boards Stratos produces?
3) What are the main good points of the coating that Brad wishes to sell to Andy?