微信支付在马来西亚开通数字钱包
Tencent's WeChat, China's most popular social media app, has launched its digital payments platform in Malaysia, its first market in Asia beyond China and Hong Kong.
中国最受欢迎的社交媒体应用--腾讯的微信,已在马来西亚推出其数字支付平台,这是微信在中国内地和中国香港以外的第一个亚洲市场。Malaysia's WeChat users will be able to transfer money among themselves and make payments to offline merchants in ringgit.
马来西亚的微信用户将能够相互转账,并用该国货币林吉特向线下商家付款。This suggests Tencent is building a local payments service, rather than taking the more common route of overseas expansion used by Chinese mobile-app providers that caters to Chinese tourists or nationals living abroad.
这似乎表明腾讯正在打造本地支付服务,而不走中国手机应用提供商比较常见的海外扩张途径,即面向境外中国游客或旅居海外的中国国民。
Malaysia's central bank has been implementing policies promoting electronic payments in a bid to boost a network that lags behind other south-east Asian markets.
马来西亚央行一直在实施促进电子支付的政策,以提振一个落后于东南亚其他市场的网络。That has triggered the launch of digital wallets by other strong players, including Grab, the south-east Asia ride-hailing company.
这已促使其他公司推出数字钱包,包括活跃于东南亚的叫车公司Grab。"Malaysia is a vibrant market. Technology-savvy Malaysians are embracing a digital lifestyle and to meet this shift, the payment experience has to evolve. Bringing WeChat Pay to Malaysia is our response to this," said WeChat Pay Malaysia.
微信支付马来西亚表示:“马来西亚是一个充满活力的市场。精通技术的马来西亚人正在拥抱数字生活方式,为了应对这种转变,支付体验必须发展演变。将微信支付带到马来西亚是我们对此的回应。”SY Lau, senior vice-president at Tencent, told Reuters in November when the company acquired a Malaysian epayment licence, that WeChat had 20 million users in the country, equivalent to almost two-thirds of the population.
腾讯于去年11月获得了马来西亚电子支付牌照。该公司高级执行副总裁刘胜义向路透社透露,微信在马来西亚拥有2000万用户,相当于该国近三分之二的人口。The potential for mobile payments is vast in Malaysia, where cash is still king but the number of mobile phones, mostly smartphones, outstrips a population of 32.1 million by more than 10 million, according to the central bank.
马来西亚央行称,该国的移动支付潜力巨大,在这个国家,目前现金仍是主要支付手段,但相比3210万的总人口,手机(主要是智能手机)数量要高出1000万以上。But collaborations with local banks, of which WeChat has none, will be just as important for WeChat Pay to flourish there.
但是,要让微信支付在马来西亚蓬勃发展,与当地银行的合作(目前微信没有任何此类合作关系)将会同样重要。At home, it took Tencent and Ant Financial, Alibaba's electronic payments affiliate, years to build the links with hundreds of Chinese banks that make their services possible.
在中国,腾讯以及阿里巴巴的电子支付关联公司蚂蚁金服,花了多年时间与数百家国内银行建立联系,这些联系使他们的服务成为可能。