苹果输了一场无厘头的版权官司
Apple has lost another legal battle with Swiss watchmaker Swatch. As reported by The Sydney Morning Herald, Apple has failed in its quest to stop Swatch from using the phrase “one more thing” in Australia.
苹果输掉了另外一场和瑞士手表品牌斯沃琪的官司。据《悉尼先驱晨报》报道，苹果未能阻止斯沃琪在澳大利亚使用“one more thing”这一说法。
Apple had argued with the Australian Trade Marks Office that Swatch should not be allowed to use the “one more thing” phrase as it was synonymous with Steve Jobs. Jobs, of course, used it regularly during Apple Keynotes while Tim Cook has also used it.
苹果在与澳大利亚商标局的争论中称不应允许斯沃琪使用“one more thing”这一说法，因为它代表了史蒂夫·乔布斯，乔布斯过去常在苹果发布会上使用这一说法，而蒂姆·库克（苹果现任CEO）也经常这样说。
Apple said that Swatch should not be allowed to use its trademark over the phrase, and instead applied for its own trademark.
苹果说不该允许斯沃琪将这一说法用于商标上，而应该申请自己的商标。
Swatch, however, said that it used the “one more thing” phrase to launch a “film noir inspired set” of watches. It said that its use of the phrase was inspired by the TV detective “Columbo,” who often said “just one more thing.”
而斯沃琪称使用“one more thing”这一说法是为了推出“一款以黑色电影为灵感的手表”，灵感来源于电视剧中的侦探“可伦坡”，他经常说“just one more thing”。
Ultimately, hearing officer Adrian Richards sided with Swatch, and ordered Apple to pay the watchmaker’s legal fees. Richards explained that Apple had never used the “one more thing” phrase in conjunction with any “particular” goods or services.
最终政府特派调查员Adrian Richards站在斯沃琪这边，要求苹果向该手表品牌支付法律费用。Richards解释说苹果从未将“one more thing”这一说法用于任何“特定”商品或服务。
This ruling in Australia comes after Apple lost a similar legal battle with Swatch in Switzerland. That case was over Swatch’s use of the phrase “Tick different” while promoting its new NFC-enabled watch. Apple argued that the phrase unfairly traded on its “Think Different” slogan. A Swiss court, however, sided with Swatch on the issue.
在此次澳大利亚判决之前，苹果在瑞士输掉过类似的一场与斯沃琪的官司，那次是因为斯沃琪在推出新品NFC智能手表时使用了“Tick different”这一说法。苹果辩称这一说法不正当地利用了他们“Think Different”的广告口号。不过，瑞士一家法院在这个问题上支持斯沃琪。
Despite its failed legal battles with Swatch, Apple continues to win in other ways over the Swiss watch market. Apple now sells more watches than the entire Swiss watch industry, and wearables growth is expected to continue at a double-digit pace.
虽然输掉了与斯沃琪的官司，但苹果依然在瑞士手表市场上以其他方式取胜。现在苹果卖出的手表比瑞士所有手表品牌卖出的手表总量都多，而且销量预计将继续以两位数的速度增长。
