明星代言产品广告问题 On the Celebrity Spokeperson

Currently, we could hardly live a single day without seeing a celebrity spokesperson promoting a product or a social campaign on TV, net or other media. This is an intensely popular trend that we cannot fail to notice.

目前，如果没有看到名人代言人促销产品或在电视，网络或其他媒体上看到参加社会活动，我们几乎一天都无法生存。这是一个我们不得不注意到的强烈的流行趋势。

There is no doubt that the celebrity spokespeople could boost the sale of a prduct. A host of celebrity spokespersons, however, have emerged as the marketing tool of some companies, even companies producing and selling fake and inferior items. This kind of behavior has produced negative impacts on consumers and whole society, which　should be severely criticized and penalized. Of course, as is known to all, everything has both bright and dark sides. Some stars's endorsement of social activities and public campaigns raises public awareness, giving rise to changes in public behavior. In this case, they serve as positive role models of the general public. To　name only one case: Pu CX, a household figure, acting as the celebrity spokesman of the China AIDS Foundation, contributes greatly to the cause of AIDS prevention and cure in China.

毫无疑问，名人代言人能增强产品的销售量。然而，一大堆名人代言已成为一些公司的营销手段了，甚至公司生产和销售假冒伪劣产品。这种行为对消费者和整个社会产生了负面影响，是应该受到严厉的批评和处罚的。当然，众所周知，任何事物都有好和坏两方面。一些明星代言一些社会活动和公共活动来提高社会知名度。在这种情况下，他们对广大市民起了积极作用。仅举一例：濮存昕，一个家喻户晓的人物，作为中国艾滋病基金会的明星代言人，有助于中国艾滋病防治事业。