广告的利弊雅思作文精讲
我们当今的生活里充斥着各种各样的广告，你觉得它有那些利弊呢？下面小编给大家带来广告的利弊雅思作文精讲。
前考官雅思写作大作文范文汇总：广告的利弊
题目：
Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?
范文：
It is true that we are increasingly surrounded by advertising by companies that want to sell us their products. To some extent I agree that advertising has an impact on sales, but I would also argue that we do need most of the goods that we buy.
Advertisements can certainly tempt people to buy products that they might not otherwise want. A good example could be the mobile phone. Every year people can be seen queuing to buy the latest models, even when they already have a perfectly good phone that does not need replacing. Perhaps it is the influence of marketing that leads us to make these kinds of decisions; we want to stay up-to-date with the latest fashions or own the newest high-status device. The high sales of the iPhone seem to support this idea.
On the other hand, I believe that most people do not buy products because of the advertising alone. There are other good reasons why we make these choices, and there must be some kind of need before a person makes a purchase. New versions of products almost always have improved features that buyers may want. A new car, for example, may have greatly improved safety features, or it may be more economical to run, or it may pollute less. A new phone may allow the user to communicate more quickly or effectively, thus enhancing their quality of life.
In conclusion, while advertising obviously influences our buying behaviour, I do not agree that people make decisions that go against their real needs.
(261 words)
雅思写作常见话题及范文之广告的利与弊
雅思写作常见话题：Today consumers are facing an increasing amount of advertising from competing companies. To what extent do you think consumers are influenced by advertisements? What measures can be taken to protect them?
雅思写作常见话题讲解：
此类雅思写作题目是典型的blended essay的写法，开头结尾相对容易，body paragraphs分为两段展开，按照雅思写作题目提问的先后顺序：首先，第一问可以写广告所带来的诸多benefits，比如：广告让我们更加清晰了解产品特点getting a better understanding of how the products work;成为大多数企业的收入来源sources of revenue;部分广告向人们宣传健康生活方式，让人们生活更加幸福快乐more contented。当然也可以写drawbacks，例如：很多商业广告的虚假宣传误导了消费者消费misleading customers;部分广告内容低俗，对青少年的身心发展不利negative effects on mental health;广告泛滥使广告形象大打折扣contribute to a bad self-image。其次，针对问题提出解决的solutions，这里可以从政府的角度切入，广告利弊兼有，政府应当积极引导，以便广告更好地服务于民众。
雅思写作常见话题范文：
First thing first, accept that sending criminals to prison is an effective, if not the only way, to protect society. Stop thinking in terms of education as "punishment" for a moment and instead think about safeguarding innocent people from incorrigible violent sex offenders, trigger-happy drug dealers, and cold-blooded murderers. Education does reduce crimes to some extent; however, it is doubtful if most of them would choose to live a life that is crime-free.
人们受广告影响的程度可以用大众消费品的高销量来衡量，其中许多是不必要的或完全没有用的。主要通过媒体，产品和服务上的广告能够半真半假地渗透到公众头脑中。在许多情况下，消费者变得如此贪婪，以至于他们不仅购买他们真正不需要的东西，而且花掉他们没有的钱。
Since most inmates eventually return to the community, it seems not a bad idea to help them learn a trade and gain skills to make a decent living. And that is why training programs are often believed to be positive in changing criminal behavior. Nevertheless, most statistics tend to tell a different story. As it is, rather than becoming productive members of society, they turn themselves into more skilled criminals. So it is one thing that rehabilitation offers opportunities; it is quite another whether career criminals make good use of their prison time. In most cases, after serving their terms they continue commiting offences of a more sophisticated kind.
虽然广告给人们作为消费者的机会，但实际上大多数广告往往使他们渴望一些毫无价值的东西。在这种情况下，很容易把人们的需求变成贪婪。因此，他们经常被鼓励想要东西——想要这个，想要这个。这种人类行为受到来自各个方面的媒体的困扰：广播、电视和网络，更不用说报纸和杂志等印刷发行物。显然，许多“冲动”的买家被说服了，他们以为新产品或服务可以改变他们的生活。尽管自由市场经济带来了种.种好处，但不可靠广告的影响尤其消极，因为广告的力量不能反映销售产品和服务的社会的实际需要。
Education is more a romantic option than an effective solution for crime problems. At this point, it must be made clear that the argument is not against education in correctional facilities, considering that most inmates are under-educated. Rather, the case is concerned about a control policy to strictly supervise specific released prisoners for at least two years to observe what might happen to society. Here, skeptics claim that, in many cases, prison education produces nothing more than "better-educated criminals", only more dangerous. That the violent crime wave is raging while most prisons are over-crowded certainly does not reflect a significant decrease in recidivism. It merely shows the fear and impotence of innocent people in the community.
更糟糕的是，许多消费者被说服浪费他们没有的钱。在广告的包围下，人们太不明智，无法在收入和支出之间起平衡的作用。似乎对经济有利的东西开始逐渐起反作用，因为广告深深地误导消费者，使他们陷入商业债务，他们可能无法按时偿还。因此，广告可以取代现代人的生活，而被视为一种“必要的恶”。此外，随着制造业和服务业公司争夺更大的市场份额，几乎不可能指望媒体减少不诚实广告的数量。此外，当涉及到赚钱的时候，公司和媒体在同一个宗教中。
The point is that sending criminals to prison is effective, if only by moving them away from the community. On the other hand, to regard prison education as an effective "punishment" is simply wishful-thinking, in view of relevant evidence that underlies recidivism. In all events, education provides opportunities, however limited, but it depends on the way those repeat offenders see these opportunities, the rest being pure guessing.
毕竟，贪婪是人类的本能，消费者只因他们愚蠢的广告而受到责备。既然禁止商业广告是不可能的，人们应该教育自己在购买和消费行为上更加谨慎。至于消费者，除了自我控制之外，还有什么更好的措施来保护自己呢?
雅思大作文范文：广告的利弊
广告类：
If a product is good or it meets people’s needs, people will buy it, so advertising is unnecessary and no more than an entertainment. To what extent do you agree or disagree? 人们购买商品是因为需要，广告没有作用，仅仅是娱乐，是否认同?
点评： no more than = only adv 仅仅
相关提问：
1. Nowadays, customers are facing increasing advertisements with the competition of different companies. To what extent do you think customers are influenced by advertisements? What measures can be taken to protect the customers? 现在广告愈来愈多，广告在多大的程度上影响了消费者，如何保护消费者?
点评：分析广告的弊端以及提出解决策略。
2. Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree? 产品销量的提高反映了广告的作用，不是社会需求，是否认同?
点评：广告话题最难的提问角度，写作思路为让步反驳：广告为何不是提高产品销量的因素。
3. Some people believe that advertisements should be banned since they serve no useful purpose and can even be damaging. To what extent do you agree or disagree? 广告应不应该被废除?
点评：让步反驳写法，谈及广告的利好，不能因噎废食。
综合点评：广告为恒热话题，经典提问角度：是否应该废除广告。广告对于消费者的影响和解决策略。广告的利弊。儿童广告的影响和解决策略。
老师思路拓展：
广告的利好：
1. 广告的教育性： 公益广告扮演了教育者的角色，例如，希望工程的广告唤醒了人们对偏远地区的失学儿童的关注。
2. 广告的信息性：广告是人们获得信息的渠道以及源泉。例如，电视购物广告为人们购买心仪商品提供了便利。
3. 广告的娱乐性：广告是传媒的一种形式，通常具有幽默性，因此，有趣的广告可以博人一笑，增加生活乐趣，例如苹果手机的广告。
广告的弊端：
1. 非法广告以及虚假广告危害消费者的利益。例如，很多化妆品以及药品广告，充满了花哨的宣传语以及空洞的承诺，夸大产品的功能，极端情况下，威胁人的健康。
2. 明星代言的广告，诱发消费者购买他们不需要的商品，增加了消费者的经济负担。
3. 很多电视广告令人讨厌，打断精彩的节目。同理，很多人在街头散发广告单，污染环境，浪费行人时间。
解决广告的弊端：
1. 政府对于非法广告加强监管。
2. 广告明星增强守法意识，理性代言。
3. 消费者增强自我保护意识，理性消费。
老师原创语料库：(同时写作口语卡片：一则广告)
广告基本语料库：
1. advertisement = advertising n 广告
2. TV commercial n 电视广告
3. public-service ads = public –interest ads n 公益广告
4. advertisement campaign n 广告宣传
5. wise consumers = wise buyers n理性的消费者
6. censorship of ads n广告审查
7. wise buying n 理性消费
8. ads produced by super stars n明星做的广告
9. makeup ads n化妆品广告
10. medicine ads n药品广告
谈及广告的利好：
1. Under no circumstances can we uunderestimate the indispensable roles of ads
in our lives.我们不能忽视广告在生活中的作用。
2. witty slogan 智慧的宣传语
3. eye-catching pictures n 精美的图片
4. exert a subtle influence on v对于 …… 有微妙的影响
5. …… play the role of educator v 扮演教育者的角色
6. …… is a significant source of information v是信息的源泉
7. …… bring huge convenience to consumers v 给消费者带来便利
8. …… serve the function of entertainment v 有娱乐功能
9. promote the sales of the relevant products v 提高相关产品的销量
10. …… is a kind of indispensable industry that create a number of job opportunities and promote the prosperity of relevant industries such as …… 是不可缺少的产业，可以解决就业以及促进相关产业的繁荣例如……
谈及广告的弊端：
1. However, we can never ignore the negative influence induced by advertisement campaign. 然而，我们不能忽视由于广告引起的弊端。
2. Many advertising companies produce advertisements with famous and popular actors or singers 很多的广告公司会雇佣歌手以及明星代言商品。
3. fake and illegal ads n虚假的非法的广告
4. …… are full of flowery phrases and empty promises …… 充满了花哨的宣传语以及空洞的承诺。
5. buy goods without consideration = purchase goods impulsively v冲动购物
6. endanger the consumers’ interests v 威胁到消费者的利益
7. impose much pressure upon consumers economically v 增加消费者的经济负担。
8. consumers are affected by = consumers are influenced by = consumers are swayed by …… v消费者被…… 影响
9. poorly educated children in the remote rural areas n偏远农村地区的文盲儿童
点评：illiterate = poorly educated adj 没有受到良好教育的。
10. irrational buyers = unwise buyers n非理性的消费者
如何解决广告的弊端：
1. strengthen the censorship of counterfeited or illicit ads v 加强对于非法广告和虚假广告的审查力度
2. Consumers could be away from those detrimental ads. 消费者可以远离有害广告的影响。
3. Ads stars enhance their lawful awareness and assume more social responsibilities 广告明星应该增强守法意识以及承担更多的社会责任
4. foster rational consumption habit v培养理性的消费习惯
5. collect some information of other consumers before buying a product v 在买商品前收集一些信息
