麦当劳约1000家餐厅于明年实现数字化升级

McDonald's unveiled an upgraded online-to-offline (O2O) strategy in the Chinese mainland, aiming to link more stores to digital hardware and personalized products across the nation.

日前，麦当劳公司公布了在中国大陆升级的线上到线下（O2O）战略，旨在将全国更多的门店与数字化硬件和个性化产品联系起来。

According to the plan, the strategy is customer-focused and digital-driven, and customers can experience digital ordering, touch-screen services and mobile payments.

根据该计划，这一战略将以顾客、数字化驱动为中心，顾客可以体验数字化订购、触摸屏服务和移动支付。

Further, customers can enjoy personalized products, such as burgers and desserts. The app is expected to be available nationally next year.

此外，顾客还可以享受个性化产品，如汉堡和甜点。该应用程序预计将于明年在全国推广。

According to a statement sent to the Global Times, the company said the move will promote digitalization and O2O development in the mainland.

根据麦当劳公司发给《环球时报》的一份声明表示，这一举措将促进大陆数字化和O2O的发展。

The company said it expected to see 1,000 restaurants in more than 13 cities complete their hardware upgrades, accounting for 40 percent of the entire restaurant portfolio.

该公司表示，他们预计在超过13个城市的1000家餐厅完成硬件升级，约占全国门店总数的40%。

The US fast-food chain operator said in March that it was looking for strategic partners in the Chinese mainland, Hong Kong and South Korea in a bid to change into a less capital-intensive franchise model.

该美国快餐连锁经营商于今年3月份表示，它正在中国大陆、香港和韩国寻找战略合作伙伴，以转变为一个资本密集度较低的特许经营模式。