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喜力啤酒因红五星商标遭匈牙利政府封杀

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The famous red star logo of Dutch beer Heineken could be banned in Hungary under a government proposal seeking to prohibit the commercial use of "totalitarian" symbols.

荷兰喜力啤酒的著名红星标志会在匈牙利遭到封杀,这是因为当地政府一项提议严禁该'极权主义的符号'的商业使用。

The draft law was introduced by the ruling Fidesz party of hardline rightwing prime minister Viktor Orban, ostensibly to outlaw merchandise featuring symbols like the Nazi swastika or the communist five-pointed red star.

这条法律草案是由匈牙利执政党青年民主主义者联盟强硬的右翼总理维尔托·奥尔班提出的,明确指出纳粹党的十字记号和红色五角星都是雷区符号。

"If the bill goes through it will be forbidden to use symbols of totalitarian regimes," said Janos Lazar, Orban's chief of staff.

总理奥尔班的首席幕僚亚诺什·拉扎尔表示:“如果提案通过,那么极权政权主义符号的使用将被全面禁止。”

喜力啤酒因红五星商标遭匈牙利政府封杀

The government said it had a "moral obligation" to Hungarians who had suffered "under Nazi and Bolshevik reigns of terror". Anyone in breach of the proposed law could face a fine of 2bn forint ($ 6.97m) and two years' jail.

政府方面表示,他们有道义上的责任去拯救那些活在纳粹和布尔什维克恐怖统治下的匈牙利人民。任何违反这项法令的人将面临20亿福林(折合697万美元)的罚款和两年监禁。

Heineken insisted its logo had "no political meaning whatsoever" and that it dated back to medieval European brewers.

而喜力方面则坚称,起源可追溯到中世纪欧洲的该啤酒,其标志没有任何政治意义。

"We use the same brand symbols across the world, in every market," the firm said in a statement. "We will closely monitor this local issue and hope … this matter will be resolved soon."

该公司在一份声明中表示:“我们在全球每个市场使用的都是相同的品牌符号,我们将密切关注该问题,并希望能尽快得到解决。”