超有创意的人行横道广告
1. McDonald's Crosswalk麦当劳人行横道
In summer 2010, McDonald's produced this innovative guerrilla marketing campaign during Zurichfest, Switzerland's biggest public festival. During the festival, they turned pedestrian crosswalks in front of their restaurants into giant French fry art.
2010年夏天，麦当劳在瑞士最盛大的公共节日苏黎世节产生这种创新的游击营销活动。节日期间，他们把店前面的人行横道变成特大份的炸薯条。
2. Shopping Curitiba Crosswalk库里蒂巴购物中心人行横道
Creative zebra crossing that looks like a bar code was used to promote a sale at Curitiba shopping center in Brazil.
有创意的斑马线看起来像巴西库里蒂巴购物中心用于促进的销售的条形码。
3. Coca-Cola Crosswalk可口可乐人行横道
The Print Ad titled Coca Cola Crosswalk was done by Universal Mccann advertising agency Coca-Cola Company (for Coca-Cola Co.) in Spain. It was released in September 2002.
名为可口可乐人行横道的平面广告是由优势麦肯广告公司为西班牙可口可乐公司制作的。它于2002年9月发布。
4. Mr. Clean Crosswalk清洁先生人行横道
A Mr. Clean crosswalk advertising, showing a cleaner white where the brand logo is placed in comparison to the others.
清洁先生人行横道广告展现一个白色的清洁工人，在有品牌标志的地方呈现出更加洁白，与其他横线形成鲜明的对比。
5. Orthodontics Crosswalk畸齿矫正人行横道
This ad shows how Altschul Orthodontics gives you a beautiful straight smile. The solution: photograph crosswalks around the city and manipulate them to show a photo of the crosswalks before they were straightened.
这幅广告展现阿尔丘尔正牙所如何使你拥有美丽直率的笑容。解决方法：把整个城市人行道的照片拍下来后经过巧妙的处理使这些人行道展示牙齿没被矫正前的样子。
6. FedEx Kinko's Crosswalk联邦快递金考人行横道
The BBDO agency installed oversized bottles of correction fluid, highlighters, and, in one case, an office lamp, on the city's busy thoroughfares for a couple of days to promote FedEx Kinko's in New York.
天联广告公司在纽约繁华的大街上安装超大型的改正液瓶，荧光笔和办公灯，展示一两天，宣传联邦快递金考公司。
10. Hair Salon Comb Crosswalk美发沙龙梳子人行横道
During the weekend, a comb-shaped zebra crossing was created adjacent to the hair salon in India (a temporary transparent sticker). The effect was achieved by sticking a temporary transparent sticker to the road.
这个周末，印度一家美发沙龙附近创造出梳子形的斑马线。这是设计理念由路上一个临时的透明贴纸产生的。
7. Consorzio Ceramisti Cavesi Crossing康瑟齐奥陶艺人行横道
Zebra Crossing is now one of the most popular elements of guerrilla marketing. This time, it has been used in order to draw attention to the “Settimane dell'Architettura e del Design”, an international appointment between designers, architects and passionate.
斑马线如今是游击营销中一种最流行的手段。如今用它来吸引人们对建筑设计周的关注，这是一个设计师，建筑师和爱好者之间的一场国际盛宴。
MTN Company, a brave and innovative integrated communication agency of South Italy, has experimented with zebra crossing advertising in Cava de'Tirreni (Salerno) using 7 different decorations created by the local ceramists.
意大利南部一家敢于创新的整体通信公司——MTN公司请萨勒诺当地的陶艺家试验用七种不同的装饰将斑马线广告漆成这样子。
8. Latina Insurance拉丁保险公司人行横道
Latina insurance campaign entitled “Crosswalks are safer.” Agency: Pragma DDB, Lima, Peru.
拉丁保险公司的广告标题是“人行道更安全。”广告商是秘鲁利马的Pragma DDB公司。
9. St. Louis Symphony Crosswalks圣路易斯交响乐人行横道
While guerilla marketing is usually associated with hip, edgy brands, the St. Louis Symphony and Drive Agency are out to change that perception. Using massive stencils and some spray chalk, crosswalks all over the city were transformed into sheet music to promote upcoming concerts and attract a new, younger demographic.
由于游击营销通常跟时尚前卫的品牌联系起来，圣路易斯交响乐和传动广告企图改变这个观念。使用大量的蜡纸和喷雾粉笔将城市里所有的人行道都变成活页乐谱，宣传即将来临的音乐会，并吸引一批新的年轻人。
Drive Agency is a full-service advertising agency in downtown St. Louis, MO, specializing in non-traditional advertising. At night, it's St. Louis' only commission-free art gallery that supports local and national artists.
传动广告是密苏里州圣路易斯市中心一家全方位服务的广告公司，专门设计一些非主流广告。它是圣路易斯唯一一家在晚上为当地和国家艺术家提供服务支持的免费艺术馆。
