10个极具创意的地铁广告

Subway systems are a perfect location for advertisements for two reasons: one, commuters spend a lot of time within them; and two, potential customers are held captive, either waiting on the platform or squished on the train just looking for an excuse not to make eye contact with the person next to ’ve found some advertisers who’ve thought of some pretty creative uses of this underground space. View all ten examples after the jump.

把地铁视作广告的黄金位置有两个原因：第一、消费者会花很长时间在地铁中；第二、潜在客户们就像被“困”在地铁当中，不是在站台上等着就是在车厢中挤成沙丁鱼，这些时间当中，人们总是会找点什么看看，来避免和旁人的目光接触。我们发现一些优秀的广告人已经将这些地铁空间用极具创意的想法利用起来了。接下来就看看这10个优秀的案例吧。

This ad is so clever because it’s hardly an ad in the traditional sense. Above, Ikea has become a part of the subway car itself. We know we’d rather sit on a colorful, plush couch than a rigid, plastic bench that becomes less forgiving to our bottoms the further we travel.

这个广告很是聪明，几乎改变传统意义上广告的含义。就像上面图中看到的，宜家的沙发已经变成了地铁车厢的一部分。大家肯定会选择坐在一个色彩鲜艳舒适的沙发上，而不是僵硬的塑料长凳上，像这样从“底部”开始的享受也会让未来的旅行都更难忘啊。

To pass the time while waiting for your boyfriend or an acquaintance who just flew into the city and is most likely lost, why not pretend you’re on holiday at some opulent ski resort? This ad can galvanize your imagination.

在等你的男友或者某个刚飞来这座城市的熟人的时间是最无聊难熬的时候，那为什么不想象一下你是在某个漂亮的滑雪胜地度假呢？这幅广告或许正好能给你身临其境的想象。

Don’t you appreciate ads that are aware of their setting? Instead of simply pasting a bunch of identical advertisements all over the city, this company put in a bit more effort. The joke is morbid, yet appreciated.

你是否欣赏这种清晰给自己定位的广告呢？不是简单地将相同广告贴得满大街都是，这家公司更投入精力在创意上。虽然这样的玩笑有点病态，不过仍旧很有创意。（Tristan：广告语“再靠近一点”，这是一家在柏林提供殡仪服务的公司的广告，地铁再靠近一点就会找他们了。）

This one targets those who feel emotional comfort from physically holding a beer. If that’s you, it might mean you just had a hard day at the office; it might also mean you’re developing a life-long problem.

这个广告定位于那些握着啤酒就会感到身心放松的人。可以想象如果是你去握着，那可能意味着你在办公室度过了忙碌的一天，是时候轻松一下了；又或者你正在一个事关终身的问题上痛苦煎熬着。

Any ad that makes people look is doing something right. But does dangling potatoes from the ceiling of a subway tunnel make people want to buy mass quantities of Lay’s potato chips?

任何广告只要能吸引人们的目光就是好广告。不过地铁隧道天花板上摇摇欲坠的土豆能是不是就能激发人们去买乐事的薯片呢？

Simplicity is important, and this ad pulls it off. The only negative side to converting a portion of railing into a dumbbell is that countless drunk jocks will use it as a chin-up bar. While doing a few reps they’ll make exaggerated grunts and moans to impress their equally obnoxious and garrulous friends.

广告的简洁性很重要，不过这则就不一定符合了。把扶手的一截变成杠铃的唯一坏处就是不少醉鬼会把它当引体向上的杠铃使。“举”了两下之后，他们便会向他那同样令人讨厌和贫嘴的朋友们自吹自擂，不断吹嘘。

This ribald ad by Durex works the participation angle. It’s borderline offensive and if you need to catch the train, impossible to avoid interacting with. Ethics aside, it is definitely bold.

杜蕾斯的这个猥琐的广告还挺注重用户参与的。虽是在打擦边球，但如果你真急着去赶地铁的话，还是免不了和这诱人的画面来次亲密接触啊。撇下道德观念，杜蕾斯的这个广告倒是真的大胆呐。

Can you actually listen to music if you plug in a set of headphones? More importantly, what kind of music does it play? This ad works because it’s got us wondering.

这个插上耳机真的能听到音乐么？更重要的是，里面到底是在播放什么音乐呢？我们好奇了，这个广告就有效果了。

Another way to pass the time: trying on fake watches.

另一个消磨时间的方法：试试假手表。

Just like the couches inside the subway, Ikea also put some on the platform. It’s like waiting for the train in your living room. The only downside here is that we’d imagine the couches get pretty gross pretty quick. Accidents happen, and not every city dweller makes hygiene a top priority.

宜家不仅在车厢里放沙发，也在站台上面放，这样就能让人感觉是在卧室里等地铁了。唯一的遗憾是我们可以想象这些沙发什么的肯定很快就会被坐得磨损了。这样的事情总是要发生的，不是每个市民都把卫生条件视作第一位的。