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三个年轻人的咖啡梦想

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After hearing customers complain about the quality of office coffee, brothers David, Adam, and Noah Belanich decided to shut down their Manhattan coffee truck and start a new business.

在听到客户抱怨办公室咖啡的质量后,大卫、亚当、Noah Belanich三兄弟决定关闭他们的曼哈顿咖啡车,开始一项新业务。

Joyride relaunched in 2011 as a business that provides cafe-quality equipment to offices and delivers freshly roasted coffee every day.

在2011年Joyride起步,作为每一天向办公室和咖啡馆提供新鲜烘焙咖啡的质量提升设备。

Although brewing their coffee takes a little more work, the quality is clearly better. The brothers claim that their coffee is also cheaper per cup than Keurig.

尽管酿造他们的咖啡需要更多一点的工作,品质显然是更好的。弟兄们声称他们的每杯咖啡比Keurig的也更便宜。

The company is growing fast, with clients including Foursquare, Twitter, Buzzfeed, and Gilt. They also introduced a "cold brew kegerator" just in time for summer.

公司正在快速增长,客户包括Foursquare、Twitter、Buzzfeed和Gilt。他们也为夏天推出了一个“冷酿造设备”。

After Business Insider talked with the Belanich brothers to learn about their business, Joyride shows us what a week in the life of the company is like.

在Business Insider与Belanich兄弟交流了解他们的业务后,Joyride向我们展示了该公司一周的生活。

Joyride gets coffee from only the best suppliers.
Joyride只从最好的供应商那获取咖啡

三个年轻人的咖啡梦想

All coffee is rigorously taste-tested.
所有的咖啡都严格品鉴过了。

三个年轻人的咖啡梦想 第2张

Here at their headquarters in Queens, a Joyride employee organizes shipments from Dallis, Stumptown, and Intelligentsia.
在他们的皇后区总部,一名Joyride员工组织来自达拉斯、斯坦普顿和知识分子的发货。


All Joyride beans are delivered within 72 hours of roasting.
所有Joyride 的咖啡豆72小时内烘焙发送的。

三个年轻人的咖啡梦想 第3张

Recruiting new customers is a big part of the work. Here, Noah and Adam hold an in-office tasting at LiveStream.
招聘新客户是工作的大部分。在这里,诺亚和亚当在LiveStream举办室内品尝会。


Gracie, Joyride salesperson, runs a tasting at a startup called Food To Eat.
格雷西,Joyride销售人员,经营一项名叫可吃食物的品尝作为起步。
Meanwhile at the office, David, with Otto and Lola, finalizes orders for the next day.
与此同时在办公室,大卫与奥托和洛拉,完成了第二天的订单。

三个年轻人的咖啡梦想 第4张

David, Adam and Noah enjoy tortas from a local Mexican joint on the roof of the Joyride warehouse in Woodside, Queens after a hard week's work.
经过一周艰苦的工作后,大卫、亚当和诺亚在Joyride仓库的屋顶上享受着来自当地一个墨西哥联合会的tortas。