效果适得其反 脸书停用'假新闻'标签

Facebook no longer displays red warning icons next to fake news stories shared on the platform, as it says the approach has not worked as hoped.

脸书不再在其平台上分享的虚假新闻故事旁边显示红色警示标识，称此举并未取得预期效果。

In December 2016, the site started showing a "disputed" warning next to articles that third-party fact checking websites said were fake news.

2016年12月，脸书开始在被第三方事实检验网站鉴定为假新闻的文章旁边显示一个“有争议的”警示符号。

Now it modifies the way it alerts users to fake news It will display "related articles" next to disputed news stories.

现在，该公司调整了提示用户假新闻的方式，将在有争议的新闻故事旁边展示“相关文章”。

"Academic research on correcting misinformation has shown that putting a strong image, like a red flag, next to an article may actually entrench deeply held beliefs - the opposite effect to what we intended," Facebook's Tessa Lyons wrote in a blog post.

脸书公司的泰莎·莱恩斯在一篇博文中写道：“纠正错误信息的学术研究表明，在一篇文章旁边放上一个像红旗这样的明显图标，实际上反而会加深我们的印象--这与我们想要达到的预期效果相反。”

Facebook said it had tested the new approach and found that although the approach did not reduce the number of times disputed articles were clicked on, it did lead to them being shared fewer times.

脸书方面表示，他们已经测试了该新方法，并发现虽然这个方法没有减少争议文章的点击量，但分享次数却有所减少。

"Using language that is unbiased and non-judgmental helps us to build products that speak to people with diverse perspectives," Facebook's designers said.

脸书的设计团队表示：“使用不偏不倚、不具判断力的语言，有助于我们开发与持不同观点用户交流的产品。”