苹果年度营收15年首降 第4财季中国营收减3成

Apple Inc said it saw a nearly 30% decline in its China revenue in the fiscal fourth quarter ending September, the highest fall among all regions, due to tepid demand for its iconic iPhones.

苹果公司日前表示，由于标志性的iPhone需求不旺，在截至9月的第四财季中，苹果在中国的营收下降近30%，在所有地区中降幅最大。

The firm recorded $8.79 billion in revenue in China in the quarter. The figure was $12.51 billion during the same period last year.

该财季苹果在中国的营收为87.9亿美元，去年同期这一数字为125.1亿美元。

Globally, its revenue declined 9 percent to $46.85 billion and profit fell 19 percent to $9 billion. That was in line with Wall Street analysts' expectations.

从全球来看，苹果的营收为468.5亿美元，利润为90亿美元，分别下降了9%和19%。这符合华尔街分析人员的预期。

The result is Apple's third consecutive decline in quarterly revenue and profit. It also marked Apple's first annual sales decline since 2001.

这是苹果连续第三个财季营收和利润出现下滑，这一业绩也标志着苹果自2001年以来首次出现年度销售额下滑。

Its annual revenue fell to $216 billion in the 2016 fiscal year, from a record $234 billion in 2015.

苹果的年营收额从2015财年创纪录的2340亿美元跌至2016财年的2160亿美元。

But Tim Cook, Apple's CEO, said consumers were excited about the firm's latest model iPhone 7 series, which would probably perform well in the upcoming holiday season.

但是苹果公司的CEO蒂姆·库克表示，消费者对该公司的最新手机iPhone 7系列非常兴奋，这将很可能使得该公司在即将到来的节日季节有良好表现。

"We're thrilled with the customer response to iPhone 7, iPhone 7 Plus and Apple Watch Series 2, as well as the incredible momentum of our Services business, where revenue grew 24 percent to set another all-time record," Cook said.

库克说道：“我们对客户对于iPhone 7, iPhone 7 Plus以及Apple Watch 2的反响很满意，还有我们服务业务令人难以置信的势头，其营收同比增长24%，创下了历史之最。”