澳洲或设出口统一商标 中国消费者可追溯货源

Australian producers, industry associations and both sides of politics prepare to bury their differences to sell products into China under a "one brand, one logo" approach for the first time.

澳大利亚的生产商、行业协会和两党准备摈弃分歧，首次以“一个品牌、一个标志”的方式向中国出口产品。

The new strategy would have all Australian food products, including beef, vegetables, cheese, wine and high-end condiments, predominantly branded as Australian ahead of their individual branding, while also certifying them as clean, green and safe.

这一新策略将使包括牛肉、蔬菜、奶酪、红酒和高端调味品在内的所有澳洲食品在各自品牌前面打上醒目的澳洲标志，同时认证其干净、绿色且安全。

The proposed high-tech, high-visibility labeling would also be designed to be counterfeit-proof and to allow China's increasingly safety- and quality-conscious consumers to trace the origins of individual products back to a specific animal or producer.

这种被提议的高科技标志不但辨识度高，还将具有防伪功能设计，使安全和品质意识不断增强的中国消费者可以追溯某件产品来源自哪个特定的动物或生产商。

Trade Minister Steve Ciobo will work with Austrade and professional market researchers to design the branding.

澳洲贸易部长史蒂文·乔博将与澳洲贸易委员会和专业市场研究人员合作设计这一标志。

According the Sydney Morning Herald, while industry have praised the strategy, there are concerns that if it isn't implemented within 18 to 24 months, Australia could lose out to competing markets such as Brazil and Uruguay.

根据《悉尼先驱晨报》报道，虽然业界对这一战略表示赞赏，但是也有人担心，如果该战略没有在18至24个月内实施，那么澳大利亚将会输给如巴西及乌拉圭这样的竞争的市场。