尼日利亚议长叫停银行“美女营销”

Nigerian banks must stop using attractive women to persuade customers to open accounts, Senate President David Mark was quoted as saying in Thursday's newspapers.

Nigerian banks must stop using attractive women to persuade customers to open accounts, Senate President David Mark was quoted as saying in Thursday's newspapers.

Mark said that despite a consolidation of the sector in 2005 that reduced the number of banks to 25 from 89 and was supposed to make them more efficient, many banks still used women to attract new business.

"Banks have made it a policy to employ beautiful ladies and give them targets to meet," Mark said during the inauguration of the new Senate committee on banking and insurance on Wednesday.

"This is unacceptable and must stop. You ordered the consolidation, so I think you must do something to stop it,” he said, addressing officials of the central bank.

"We thought that with the consolidation in the banking sector, the banks will have enough money and capacity to get customers. Why is it that all these girls are now moving around hustling?"

The consolidation, triggered by the central bank's decision to raise the minimum capital base for banks twelvefold, has been hailed by the Nigerian government as one of the major successes of economic reforms.

Banking stocks have boomed on the Lagos stock market since the consolidation, but analysts say many of the banks remain weak because they are reliant on deposits from government agencies and do little retail business.

据上周四消息，尼日利亚参议院议长大卫•马克要求银行必须立刻停止利用美女来劝说客户开户的做法。

马克议长说，2005年，尼日利亚银行业经整合后，银行数量从89家精减为25家，照说银行应该能提高效率才对，但现在仍有不少银行在利用美女来招揽生意。

上周三，马克议长在参议院的新银行与保险委员会成立仪式上说：“银行甚至制定了‘美女营销’策略，给这些女职员们定业绩指标。”

他对中央银行的官员们说：“必须禁止这种不正之风。之前的整合是你们搞的，所以我认为你们必须采取措施禁止这种不正之风。”

“我们原认为，银行经整合后，会有充足的资金和能力来开发客户。为什么现在弄成了这些女孩在四处‘拉客’？”

此前，尼日利亚中央银行为了将银行的最低资本金提高12倍，对银行业进行了整合。这一举措被尼日利亚政府认为是经济改革的重大成功之一。

整合之后，拉哥斯股市上的银行股票大涨。但分析人士称，目前很多银行股票仍然低迷，因为它们主要依靠政府机构的存款，自身很少开展零售业务。