调查显示 近7成消费者因怀旧而青睐国内老品牌

Two thirds of interviewees said they favored traditional Chinese brands for nostalgic reasons, according to a survey of 2,005 people by the China Youth Daily.

《中国青年报》近日对2005人进行的一项调查显示，2/3的受访者称他们因怀旧而青睐国内的老品牌。

About 67.6% of interviewees said sentiment influenced their purchases.

约67.6%的受访者称，其消费受到“情怀”的影响。

Up to 72% bought products of old brands because they were known for their good quality, while around 60% said they did so because they were affordable.

高达72%的受访者因为老品牌产品以质量好著称而选择购买其产品；约60%的受访者称，因老品牌产品价格便宜所以购买其产品。

Ma Donglai, 38, a university lecturer in north China's Hebei Province, said he trusted old brands.

38岁的马东来是中国北方河北省的一位大学讲师，他表示自己信任老品牌。

These included beverage brand Jianlibao, bicycle brands Flying Pigeon and Forever, cosmetics brand Pechoin and shoe brand Warrior.

其中包括饮料品牌健力宝，自行车品牌飞鸽、永久，化妆品品牌百雀羚和鞋业品牌回力。

"Using such products evokes feelings of nostalgia and are a way to ensure cultural inheritance," said Ma.

马东来说道：“使用这些产品可以唤起人们的怀旧情怀，并且也是一种保证文化传承的方式。”

In the survey, 55.1% of people said some old Chinese brands had been replaced by new products.

调查中有55.1%的人称，部分国内老品牌已被新产品所取代。

The other two main reasons behind the disappearance of old brands, they said, were outmoded ideas and poor management.

他们表示，品牌观念陈旧和管理不善是另两个导致老品牌被淘汰的主要原因。