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瑞幸咖啡在美国高调上市,一上架就股价大涨

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China's Starbucks has arrived on Wall Street. Luckin Coffee begin trading on Friday and provided an immediate caffeine jolt to the market. The stock surged nearly 50% to $25 a share before pulling back. Shares closed up about 20%.

瑞幸咖啡在美国高调上市,一上架就股价大涨

中国星巴克进入华尔街了。瑞幸咖啡周五开始交易,在咖啡股市上立刻引起了轰动。瑞幸咖啡的股价最高涨幅约50%,每股达到$25,收盘时涨幅约20%。

Luckin Coffee, which is growing rapidly thanks to a focus on cheaper drinks, priced its initial public offering on the Nasdaq at $17 a share. That was at the high end of its range and it values Luckin Coffee at more than $4 billion. Luckin raised more than $570 million from the stock sale.

瑞幸咖啡因主打廉价咖啡而发展迅速,在纳斯达克首次公开发行价为每股17美元,这在纳斯达克算高价了,瑞幸咖啡市值超过了40亿美元,股票收入超过了5.7亿美元。

Luckin Coffee has quickly taken China by storm. The company, which was founded in October 2017, already has nearly 2,400 stores in 28 cities. That makes it second only to Starbucks (SBUX) in China.

瑞幸咖啡已迅速席卷中国。该公司于2017年10月份成立,已经在28个城市开了近2,400家分店,在中国仅次于星巴克。

But Luckin Coffee is likely to soon pass its larger rival. Luckin Coffee has plans to open 2,000 additional stores in the country by the end of the year, bringing its total to about 4,500 locations.

但瑞幸咖啡可能很快就会超过更强大的对手,已经计划年底前要在中国再开2,000家分店,店铺总数将达到约4,500家。

It's an ambitious goal, especially since Chinese consumers aren't addicted to coffee as much as drinkers in the United States and other nations are. Tea is the beverage of choice.

这是一个颇有野心的目标,尤其是中国的消费者并不像美国和其他国家那样依赖咖啡,他们更喜欢喝茶。

Luckin Coffee says this trend will continue, as it plans more store openings and increased marketing while also keeping its coffee prices more affordable in order to steal customers from Starbucks.

瑞幸咖啡称会继续拓展业务,计划开设更多分店,开拓市场,同时咖啡价格也会让大众更能接受,这样才能从星巴克那里抢走一些客源。

"We intend to further increase our brand awareness, expand our customer base and store network, and expect to continue to invest heavily in offering discounts and deals," the company said in its SEC filing.”

该公司在美国证券交易委员会备案中说:“我们打算进一步提升品牌意识,扩大客户群和门店网络,我们要继续大力投资,让消费者享受折扣和优惠。”